PRIVACY POLICY
EFFECTIVE DATE: April 16, 2025
Auntie Rae LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our website, https://www.auntierae.com (“Website”). We comply with the Connecticut Data Privacy Act (CTDPA), the Massachusetts Data Privacy and Protection Act (MDPPA), and relevant New York consumer privacy and data protection laws.
1. Information We Collect
We collect personal information from you voluntarily via forms and pop-ups on our Website, including:
- Full name
- Email address
- Phone number
- Who referred you to our business
This information is collected when you fill out a contact form, sign up for newsletters, or respond to pop-up requests.
2. How We Use Your Information
We use the information you provide to:
- Respond to your questions or messages
- Arrange and manage appointments
- Track referrals for our discount program
- Subscribe you to our email newsletters and promotional communications
We may occasionally send marketing or advertising content, but only if you’ve opted in. You can opt out at any time by clicking the “unsubscribe” link in any email.
We do not sell, rent, or share your personal data with third parties.
3. Legal Basis for Data Collection
We collect and process your information based on the following legal grounds:
- Consent: You give us explicit permission when you submit your information
- Contractual necessity: When arranging appointments or providing services you requested
- Legitimate interests: To respond to inquiries, improve services, and track referrals
4. How We Collect Information
Information is collected through:
- WPForms plugin (for contacts)
- MailPoet plugin (for contacts, newsletters and promotions)
- Google reCAPTCHA (to prevent spam and abuse)
By using our site, you also accept Google’s Privacy Policy and Terms of Service related to reCAPTCHA.
5. How We Store and Protect Your Information
In compliance with CTDPA, MDPPA, and New York law, we implement reasonable administrative, technical, and physical safeguards to protect your information, including:
- SSL encryption on our website
- Access controls on form submissions and email lists
- Periodic data reviews to minimize storage of unnecessary information
No method of transmission over the internet or method of electronic storage is 100% secure, but we follow industry best practices to keep your data safe.
6. Your Privacy Rights (CT, MA, NY Residents)
You have the right to:
- Confirm whether we process your data
- Access and receive a copy of your data
- Correct inaccuracies in your data
- Request deletion of your data
- Opt out of promotional or marketing communications
- Withdraw consent at any time
- File a complaint with your state Attorney General
To exercise any of these rights, contact us at hello@auntierae.com. We will respond within the timeframes required by law.
7. Data Retention
We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. If you request deletion, we will securely erase your data unless retention is legally required.
8. Children’s Privacy
Our Website is not intended for children under 13. We do not knowingly collect personal information from children. If we learn we’ve collected such information, we will promptly delete it.
9. Third-Party Links
Our site may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of those sites. We recommend reviewing their privacy policies separately.
10. Policy Updates
We may update this Privacy Policy to reflect changes to our practices, services, or laws. When we do, we will revise the “Effective Date” at the top. Continued use of our site after updates means you accept the revised policy.
11. Contact Us
For questions or to exercise your data rights, contact us at:
Auntie Rae LLC
328 Main Street, Unit 304
Winsted, CT 06098
Email: heythere@auntierae.com